Marketing campaign highlights why VIU is #WorthIt
By Sharon Aschaiek | Jan. 22, 2020
When it comes to appealing to prospective students, Vancouver Island University knows how to demonstrate its worth. The university’s #WorthIt campaign answers prospective students’ biggest questions about a university education and VIU.
Higher ed branding enters hospitality arena
By Sharon Aschaiek | Oct. 9, 2019
Universities and colleges are always looking for new ways to expand their reach and better engage with stakeholders. Now, John Hopkins University in Baltimore, Maryland has landed on an innovative way to amplify its brand: opening a university-branded hotel.
Conference examines higher ed communications issues
By Sharon Aschaiek | May 22, 2019
Communicators and marketers working at higher education institutions face a unique set of circumstances that affect how they do their job. One specialized conference in Toronto aims to address their issues and help them be effective.
Bringing the Ontario Tech University brand to life
By Sharon Aschaiek | April 17, 2019
The long and winding brand journey of what is now Ontario Tech University in Ontario, Canada has some useful insights for what it takes for a higher education institution to overcome identity struggles and realize a winning brand that best reflects its strengths.
Conference helps optimize higher ed marcomm expertise
By Sharon Aschaiek | April 3, 2019
In today’s increasingly crowded and complex higher education landscape, post-secondary institutions need to work harder than ever to differentiate themselves and stay competitive. This specialized conference supports communicators in helping their schools thrive.
Samford University marcomm reorganization strengthens brand
By Sharon Aschaiek | Jan. 30, 2019
A strong organizational brand depends on integration and consistency—something that can be difficult to achieve at higher education institutions, where there can be a clash between the priorities of central marcomm and individual schools and departments.
UCalgary’s outstanding marketing work nets prestigious AMA award
By Sharon Aschaiek | Jan. 9, 2018
How does a university marketing department that’s just six years old win the American Marketing Association’s Higher Education Marketer of the Year Team Award? That stunning victory was achieved by Alberta, Canada’s University of Calgary at this year’s AMA Awards.
Higher education communications: resource roundup
By Sharon Aschaiek | Nov. 28, 2018
Resources to help you function better as a higher education communicator are everywhere. I’ve rounded up a few new and valuable ones to provide inspiration and to help you improve your communication work for your university or college.
Improve Life = improved brand for University of Guelph
By Sharon Aschaiek | Nov. 7, 2018
What makes for a successful brand refresh of a higher education institution? Communicators can gain useful insights from the approach taken by the University of Guelph, which won a Silver Leaf Award from IABC Canada for its new brand, Improve Life.
Texas A&M gets innovative with 360° video
By Sharon Aschaiek | August 8, 2018
What’s the best way to engage prospective students? How can you provide them with a unique, dynamic and immersive experience that best represents your school’s brand? You can find inspiration for your university or college from Texas A&M University.