Higher ed communications during COVID-19
By Sharon Aschaiek | Aug. 12, 2020
It’s often said crises create opportunities. COVID-19 has compelled us to put that notion to the test. For universities and colleges, surviving and thriving in this tumultuous time requires significantly upping your communications game.
A university magazine that breaks the mould
By Sharon Aschaiek | Feb. 12, 2020
Our digital world is creating both challenges and opportunities for print magazines, including those published by higher education institutions. One university that has found success with a revamped institutional magazine is Pompeu Fabra University in Spain.
Higher ed communications and the climate crisis
By Sharon Aschaiek | Jan. 29, 2020
What does higher education communications have to do with global warming, and vice versa? It’s possible that post-secondary schools, and their communicators, may have a broader, more meaningful role to play in addressing the climate emergency.
Marketing campaign highlights why VIU is #WorthIt
By Sharon Aschaiek | Jan. 22, 2020
When it comes to appealing to prospective students, Vancouver Island University knows how to demonstrate its worth. The university’s #WorthIt campaign answers prospective students’ biggest questions about a university education and VIU.
Engage higher ed audiences with infographics
by Sherri Gallowitz | Oct. 23, 2019
If a picture is worth a thousand words, how many thousands for a good infographic? What IS a good infographic, and why should higher education communication, marketing and advancement professionals care? It’s likely your earliest memories are peppered with visuals.
7 video ideas to elevate your higher ed brand
By Andrew Gu | July 17, 2019
Each year of the past decade, internal communications agency Gatehouse has measured communications practices and trends across the globe in the largest survey for internal communicators. This year, video topped the list as a digital channel for the first time.
Winning at higher ed communications
By Sharon Aschaiek | June 26, 2019
As we strive to promote higher education institutions, we can learn a lot from outstanding communication teams in the sector. One such team that was recently spotlighted for its accomplishments works at the University of Toronto in Ontario, Canada.
Conference examines higher ed communications issues
By Sharon Aschaiek | May 22, 2019
Communicators and marketers working at higher education institutions face a unique set of circumstances that affect how they do their job. One specialized conference in Toronto aims to address their issues and help them be effective.
Leveraging LinkedIn for higher education marketing
By Sharon Aschaiek | May 7, 2019
LinkedIn has become an increasingly useful tool for higher education marketers, and Graeme Owens knows the secret formula to help post-secondary schools make the most of the platform to better amplify their brand and connect with stakeholders.
DePauw Magazine: telling compelling alumni stories
By Sharon Aschaiek | April 10, 2019
What does it take to create a university magazine that stands out? Mary Dieter, who is the managing editor/writer of the award-winning DePauw Magazine at DePauw University in Greencastle, Indiana, has some useful insights to share about the process.