Outsourcing higher education communications
By Sharon Aschaiek | Sept. 12, 2018
The higher education marketplace is crowded. Competition to attract students is fierce. Universities and colleges are also competing for funding and talent. So when it comes to standing out, effective communications is more important than ever.
Shifting internal communications into a strategy driver
By Sharon Aschaiek | Aug. 29, 2018
The world of internal communications is undergoing significant change. To do your job well at your higher education institution, you’ll need to adapt your knowledge and skills. How can you you make IC a driver of your school’s success?
Driving higher ed communications through thought leadership
By Sharon Aschaiek | Aug. 22, 2018
In higher ed communications, it’s not always what you say, but who says it. It’s usually central and/or department/faculty communication teams who take the lead on conceptualizing, developing and executing communications for universities and colleges.
Texas A&M gets innovative with 360° video
By Sharon Aschaiek | August 8, 2018
What’s the best way to engage prospective students? How can you provide them with a unique, dynamic and immersive experience that best represents your school’s brand? You can find inspiration for your university or college from Texas A&M University.
Understanding Google’s new higher ed search tool
By Sharon Aschaiek | July 4, 2018
Last month, Google changed the game for researching U.S. higher education options. Now, when someone searches for a four-year college, information on admissions rates, average cost after financial aid and student life will show up directly in Search.
Is your school’s content working hard enough?
By Sharon Aschaiek | June 6, 2018
June is Effective Communications Month – yes, it’s a real thing, according to the go-to guide for special days, Chase’s Calendar of Events. While getting communications right is a priority for universities and colleges year-round…
Podcasting in higher education communications
By Sharon Aschaiek | May 23, 2018
Is podcasting a good idea for your higher education institution’s communication and marketing strategy? Recent research shows podcast listening is on the rise, and that 26% of Americans have listened to a podcast in the past month, while 17% have done so in the past week.
Higher education’s advertising winners
By Sharon Aschaiek | May 16, 2018
What makes for an effective advertising campaign by a higher education institution? What are the key qualities that allow a school’s communications and marketing materials to stand out, engage with target audiences and inspire the right types of actions?
What schools can learn from a Communicator of the Year
By Sharon Aschaiek | May 2, 2018
When most of us think about Masai Ujiri, we think about basketball. And where I live, we also associate the president of the Toronto Raptors with civic pride and respect, especially given how well the team has been performing lately. Not surprisingly…
Should your school use next-gen video communications?
By Sharon Aschaiek | April 25, 2018
Some of the biggest buzz in communications these days is around new video formats. Post-secondary schools are experimenting with integrating interactive, live and personalized video into their communications strategy and tactics.