Conference helps optimize higher ed marcomm expertise
By Sharon Aschaiek | April 3, 2019
In today’s increasingly crowded and complex higher education landscape, post-secondary institutions need to work harder than ever to differentiate themselves and stay competitive. This specialized conference supports communicators in helping their schools thrive.
Putting UTM research in the spotlight
By Sharon Aschaiek | March 6, 2019
One way a higher education institution can differentiate itself and raise its profile is by effectively highlighting its research activities and breakthroughs. The University of Toronto Mississauga has found a powerful way to share its research endeavours.
How Duke University aces internal communications
By Sharon Aschaiek | Feb. 27, 2019
This Friday is National Employee Appreciation Day in the U.S., which makes it a good time to consider how well you conduct internal communications at your higher education institution. There’s a lot to be learned about this topic from how Duke University.
Higher ed communications resource roundup
By Sharon Aschaiek | Feb. 6, 2019
The communications field is constantly evolving in step with new trends, emerging technological tools, shifting demographics and even social change. So here are some resources to help you stay current in your higher ed communications and marketing expertise.
Samford University marcomm reorganization strengthens brand
By Sharon Aschaiek | Jan. 30, 2019
A strong organizational brand depends on integration and consistency—something that can be difficult to achieve at higher education institutions, where there can be a clash between the priorities of central marcomm and individual schools and departments.
Crisis communications in action at Sheridan College
By Sharon Aschaiek | Jan. 16, 2019
Dealing with issues and emergencies is a core part of communications at all organizations. But sometimes, higher education institutions face issues that require them to throw out their crisis communications handbook and draft a whole new set of rules.
UCalgary’s outstanding marketing work nets prestigious AMA award
By Sharon Aschaiek | Jan. 9, 2018
How does a university marketing department that’s just six years old win the American Marketing Association’s Higher Education Marketer of the Year Team Award? That stunning victory was achieved by Alberta, Canada’s University of Calgary at this year’s AMA Awards.
Dissecting an award-winning donor report
By Sharon Aschaiek | Oct. 24, 2018
Earlier this year, I blogged about the higher education winners of IABC/Toronto’s 2018 Ovation Awards. One project that received an Award of Excellence was the University of Toronto Faculty of Arts & Science’s 2016-17 donor report, The ArtSci Effect.
Higher ed communications and cybersecurity
By Sharon Aschaiek | Oct. 17, 2018
October is Cyber Security Awareness Month, which spreads global awareness about digital crime and online safety. How much does this have to do with higher education and, specifically, your communications work? More than you might think.
Outsourcing higher education communications
By Sharon Aschaiek | Sept. 12, 2018
The higher education marketplace is crowded. Competition to attract students is fierce. Universities and colleges are also competing for funding and talent. So when it comes to standing out, effective communications is more important than ever.