It’s official! My communications business is now an adult

By Sharon Aschaiek | Dec. 21, 2022

In 2004, I started freelance writing full time with the goals of better balancing work with parenthood and being my own boss. I didn’t have a clear direction, but thanks to my self-employed parents, I did enjoy writing and knew how to hustle.

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convocation

How higher ed institutions are using convocation as a marcomm tool

By Ruba Hassan | Dec. 7, 2022

When the global pandemic first hit in 2019, graduating students from universities and colleges across Canada were disappointed to learn that their in-person convocation celebrations would be cancelled or postponed.

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At PSE marcomm conference, collaboration emphasized for success

By Nathan Lemay | June 2, 2022

During COVID-19, we all became familiar with the hopeful refrain, “We’re all in this together.” This is more true than ever for PSE communicators trying to spread awareness of their institutions in our emerging post-pandemic world.

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The 6th Annual Marketing & Communications for Post Secondary Conference will take place n Toronto May 30-June 1, 2022

Higher ed marcomm conference returns to Toronto

By Sharon Aschaiek | March 31, 2022

After two years of operating virtually due to the COVID-19 pandemic, Canada’s Annual Marketing & Communications for Post Secondary Conference is returning to an in-person format — and participants are ready for it.

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Podcast positions college as future-of-work thought leader

By Sharon Aschaiek | Jan. 20, 2021

When an academic institution establishes itself as thought leader, it can demonstrate its expert insights on a diverse range of subjects, inform and elevate public discussions, and stand out in the crowded higher education marketplace.

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https://hub.jhu.edu/2019/10/02/hopkins-blackstone-study-hotel/

Higher ed branding enters hospitality arena

By Sharon Aschaiek | Oct. 9, 2019

Universities and colleges are always looking for new ways to expand their reach and better engage with stakeholders. Now, John Hopkins University in Baltimore, Maryland has landed on an innovative way to amplify its brand: opening a university-branded hotel.

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Telling sensitive higher ed stories on Instagram

By Sharon Aschaiek | Sept. 11, 2019

It’s relatively easy for a higher ed institution to share good news on social media, but how does it handle sensitive or thorny subjects on these platforms, such as sexual violence, racism and mental illness? Learn how Brigham Young University used Instagram to tackle these topics.

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7 video ideas to elevate your higher ed brand

By Andrew Gu | July 17, 2019

Each year of the past decade, internal communications agency Gatehouse has measured communications practices and trends across the globe in the largest survey for internal communicators. This year, video topped the list as a digital channel for the first time.

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Winning at higher ed communications

By Sharon Aschaiek | June 26, 2019

As we strive to promote higher education institutions, we can learn a lot from outstanding communication teams in the sector. One such team that was recently spotlighted for its accomplishments works at the University of Toronto in Ontario, Canada.

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Conference examines higher ed communications issues

By Sharon Aschaiek | May 22, 2019

Communicators and marketers working at higher education institutions face a unique set of circumstances that affect how they do their job. One specialized conference in Toronto aims to address their issues and help them be effective.

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