Crisis communications in action at Sheridan College
By Sharon Aschaiek | Jan. 16, 2019
Dealing with issues and emergencies is a core part of communications at all organizations. But sometimes, higher education institutions face issues that require them to throw out their crisis communications handbook and draft a whole new set of rules.
UCalgary’s outstanding marketing work nets prestigious AMA award
By Sharon Aschaiek | Jan. 9, 2018
How does a university marketing department that’s just six years old win the American Marketing Association’s Higher Education Marketer of the Year Team Award? That stunning victory was achieved by Alberta, Canada’s University of Calgary at this year’s AMA Awards.
Telling higher education stories on a budget
By Sharon Aschaiek | Sept. 26, 2018
Universities and colleges have lots of information to share with many different constituents. How do communicators effectively highlight their programs, services and achievements and engage stakeholders in budget-friendly ways?
Texas A&M gets innovative with 360° video
By Sharon Aschaiek | August 8, 2018
What’s the best way to engage prospective students? How can you provide them with a unique, dynamic and immersive experience that best represents your school’s brand? You can find inspiration for your university or college from Texas A&M University.
When a school ad campaign causes a stir
By Sharon Aschaiek | July 18, 2018
Sometimes, a marketing campaign hits the mark, causes a sensation and gives your school’s profile a boost. Other times, it doesn’t quite hit the mark, but creates way more buzz than anticipated. Some of it’s good, some of it’s bad – but in the end, maybe all of it’s actually good.
Understanding Google’s new higher ed search tool
By Sharon Aschaiek | July 4, 2018
Last month, Google changed the game for researching U.S. higher education options. Now, when someone searches for a four-year college, information on admissions rates, average cost after financial aid and student life will show up directly in Search.
Higher education’s advertising winners
By Sharon Aschaiek | May 16, 2018
What makes for an effective advertising campaign by a higher education institution? What are the key qualities that allow a school’s communications and marketing materials to stand out, engage with target audiences and inspire the right types of actions?